Editor
Dr Shruti Mathur
Contributors
Dr. KamaldeepKaur, Ms. MansiBansal, Ms.NidhiBansal, Dr. Pooja Jain
About the Book
Technology has made the world a global village. Internet, Computers and Smart Phones have pervaded all walks of life today. They have become part of our homes and offices. The current generation is becoming tech-savvy. Modern work culture, lifestyle and social changes have led to increased income and shortage of time. Today the consumers want the best quality products at the least prices and wish to shop at their convenience. Information is just a click away. The consumers are comfortable using smart phones, tablets and laptops for business, work as well as entertainment. All this has led to a growth in E - Commerce.
E-Commerce is business done electronically. While E-Commerce requires the business to have a website; it goes much beyond designing a website. For such business to be successful; it requires integrating the technology with the fundamentals of business to provide a meaningful customer experience.It also involves addressing the security and privacy issues; providing secure means of making payment in online transactions and knowledge about the laws governing different aspects of e - transactions. We have tried to fulfill this requirement through this book.
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₹325.00Price
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